SERVICES

IMMI conducts custom research that helps the following businesses evaluate the effectiveness of their advertising.

Advertisers

IMMI helps advertisers apply the same rigorous ROI analysis to traditional forms of advertising that is now possible for the Internet. This helps you determine where your ads actually run, whom your ads reach, and which ads drive the most sales.

Radio & Television Broadcasters

IMMI helps both television and radio broadcasters understand who is watching or listening to their programs, what else they watch and listen to, and how effective on-air promos are at driving both loyal and new audiences to programming. We also help radio broadcasters understand what content causes their audience to change channels.

Content Producers & Non-Traditional Delivery Networks

IMMI helps content producers and networks for delivery understand how much media is consumed beyond the TV in the living room or the radio in the car. IMMI expands traditional measurement to include non-traditional venues, such as shopping malls and bars.