REPORTS

Client-Centric Data

IMMI strives to present unique data to clients in a form, and on a schedule, that fits their needs. The form may vary from partially refined raw numbers delivered on an hour-by-hour basis to complete daily, weekly and monthly reports.

Clients and their authorized third party consultants may also receive respondent level data files (“RLD”) for their internal and proprietary analyses of panel data for each panelist (stripped of all personally identifiable information).

Data That Answers Questions

IMMI reports focus on the behavior of individuals across all media they are exposed to throughout the day. Our reports are not restricted to consumer usage of a single media type and reveal consumer behavior at a more granular level than would be provided with demographic group averages.

Data generated by IMMI panel members are stored for a period of time, making it easy to run additional analyses and track the effects of delayed/time shifted viewing.

For additional information on the IMMI system please contact us.

For additional information on the IMMI^SM system please contact us.