REPORTS

Client-Centric Data

IMMI^SM strives to present unique data to clients in a form, and on a schedule, that fits their needs. This may be almost raw numbers on an hour-by-hour basis, or more typically, a complete weekly or monthly report.

Data That Answers Questions

IMMI^SM reports focus on the behavior of individuals across all the media they are exposed to. Our reports present data in smaller increments than is the industry norm, aren't restricted to a single media type and can be used to understand more than the average behavior of a group.

Data generated by the panel members is stored for a period of time making it easy to run additional analyses, and track the effects of delayed viewing.

For additional information on the IMMI^SM system please contact us.