IMMI NEWS RELEASES
June 24, 2008 : Multi-Platform Advertising Proven To Increase Effectiveness Of Campaigns Above-And-Beyond Boost In Frequency And Reach
According to new data released today by IMMI at The Advertising Research Foundation’s Audience Measurement conference, advertising on multiple platforms results in a significant increase in a campaign’s conversion rate.
June 2, 2008 : Moviegoers Watched Original Three Indiana Jones Movies Before Going To See “Indiana Jones And The Kingdom Of The Crystal Skull”
IMMI Research data shows almost one-third of people who saw new Indy movie watched at least one of the original three films beforehand on TV or DVD
May 7, 2008 : Advertising Campaign For Blockbuster Movie “Iron Man” Reaches Core Spiderman Fans
IMMI data shows that among panelists who saw “Spiderman 3”, a staggering 96 percent had been exposed to at least one television ad or trailer for “Iron Man”
April 16, 2008 : Verizon Holds Strong, Auto Manufacturers Battle It Out, Pepsi Scores With Most Impressions And Mcdonald’s Sweeps Quick-Serve Category
IMMI releases March advertising research index revealing ad exposure in eight consumer product and service categories.
March 31, 2008 : Horton Hears Who… Went On Talk Shows To Promote His Movie
Just-released data links appearances of film’s stars on talk shows to ticket sales; identifies star who sent the most moviegoers into theatres.
March 13, 2008 : Nielsen And Integrated Media Measurement Inc. Announce That Zenith Media Will Be First Company To Use New Out-Of-Home Measurement Service
Zenith Media Services, Inc. will be the first company to use The Nielsen Out-Of-Home Report, a service of Nielsen and IMMI that measures out-of-home viewers.
Feburary 26, 2008 : Cross-Platform Research Report Shows More Than 75 Percent Of People Who Watched Academy Award® Telecast Did Not See Best Picture Nominees Yet
Award show helps ‘fuel the fire’ for five critically acclaimed films by building huge potential audience for DVD and pay-per-view.
Feburary 1, 2008 : IMMI Research Finds the Avid Audience Among 13-24 Year Olds: Moviegoers
IMMI able to show media consumption patterns of key advertising audience for first time.
January 24, 2008 : IMMI Forges Forward With $25 Million In Series C Funding
The financing is being led by Kantar Media Research (“KMR”), the media research division of WPP, one of the world’s largest communication services groups.
January 8, 2008 : HALO 3 FANS PLAY VIDEOGAME AROUND THEIR TELEVISION AND MOVIE SCHEDULES
IMMI study shows that people who played Halo 3 did so while maintaining their usual movie and television habits.
December 20, 2007: Late Night Talk Show Viewers Keep Watching the Tube During Writers’ Strike
Research report shows viewers of late night talkers not abandoning television—study reveals surge in channel surfing since start of strike…
November 26, 2007: Advertising Impressions for Japanese Cars Speed Past Domestic and European Automakers' Campaigns during Fall 2007
Even with the home court advantage, U.S. automakers had a hard time keeping up with their Japanese counterparts when it came to reaching U.S. consumers, according to the results of a research report released today by IMMI...
October 30, 2007: TIVO Continues to Lay Foundations as an Advertising Vehicle
While some advertisers are still cursing the day TiVo changed the way millions of Americans watch television, a recent study shows it is the television networks themselves who are hanging the commercial-zapping medium to an effective marketing tool...
October 11, 2007: IMMI Hires Industry Veteran and Former Nielsen Sales Executive Steve Walsh
Already boasting a blue-chip client base of major media companies and large advertisers, Integrated Media Measurement Inc. today announced it has hired media industry veteran Steve Walsh as senior vice president of sales...
September 6, 2007: Just Release "High School Musical 2" Study Shows Viewing Habits of Parents and Teens
A significant number of viewers – both children and adults – watched the premiere and subsequent showings in locations other than their homes. 23.6 percent of people ages 13-54 watched the premiere in a location other than their home...
August 23, 2007: "The Simpsons Movie" Burger King tie-in Nabs 40 Percent of Viewers
In-theater trailers, television, and radio all promoted the film with several different approaches. Using a nationwide panel IMMI is able to determine how many people who saw the ads also saw the movie...
August 1, 2007: Radio Advertising Helps Wake Up Sleeper "Knocked Up"
When it came to spreading the word about “Knocked Up,” radio advertising was one of the driving forces in getting people to go see the film, according to results released today by Integrated Media Measurement Inc...
July 17, 2007: Parents set to watch more media than kids in 2007
It may be the parents telling their kids to stop watching so much television, but it’s the parents who are glued to their TV sets, according to results released today by Integrated Media Measurement Inc...
June 5, 2007: Democrats twice as likely as republicans to use DVRs
The study also showed t hat Democrats might have a
better sense of humor than Republicans, as the viewing habits of a large number of Democrats show that they watch Comedy Central “news” shows instead of tradit ional network news programming.
April 12, 2007: Nielsen and IMMI Launch Out-of-Home TV Ratings
Service provides industry’s first ongoing audience estimates of television viewing in offices, fitness clubs, hotels, bars and other out-of-home locations...
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