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Media Magazine (Print Edition)
Published: May 2009, 2009
With many different media delivery platforms, how do consumers choose? The past year brought a number of studies suggesting that more and more consumers are using the Internet to view video content.
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TVWeek
Published: April 29, 2009
The importance of running advertising campaigns both on television and on the Internet was underscored by a new survey that shows viewers spend a significant amount of time surfing the Web while watching primetime programming.
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Media Week
Published: April 22, 2009
The number of prime-time viewers who simultaneously go online while they watch TV more than doubles from Monday to Thursday night, leading a new study to conclude that marketers with the objective of driving Web traffic can benefit by boosting their TV ad spending later in the week.
That's according to San Mateo, Calif.-based research firm Integrated Media Measurement Inc.
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Television Business Report
Published: February 25, 2009
A new study from Integrated Media Measurement Inc. (IMMI) overwhelmingly shows that DVR users are the highest consumers of online primetime television content. The report demonstrates that, because commercial advertising generally cannot be eliminated from online primetime television programming, this represents a huge opportunity for advertisers to reach audiences who would otherwise be skipping over their broadcast commercials, as well as an opportunity for the television networks to recoup some of the advertising revenue they are losing due to new technologies such as the DVR.
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Contentinople-February 26, 2009
WebProNews-February 25, 2009
msnbc.com-February 25, 2009
The Globe and Mail
Published: February 6, 2009
3A sad fact: Commercials have become an accepted part of the movie-going experience. Now a new study will help cement their presence in darkened auditoriums everywhere.
Research by Integrated Media Measurement suggests that cinema ads, when combined with TV ads, more than double the effectiveness of TV ads alone. (Thanks, guys.) Tracking the results of three ad campaigns for cable TV shows, researchers found that only 10.1 per cent of subjects exposed to a TV-only campaign watched the show's premiere, compared with 22.7 per cent for combined TV and cinema campaigns, according to MediaPost.com.
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Mediapost.com-February 25, 2009
RBR.com-February 3, 2009
Mediapost.com-February 3, 2009
ClickZ
Published: February 5, 2009
Watching the Super Bowl got me thinking (as marketers do) about the amount of time, money, and effort that goes into creating a spot worthy of such a high-profile arena. Post-game, I like to start tracking the way advertisers leverage their exposure. Do they launch a related campaign online, taking the already familiar creative into new territory? Does it get translated into a radio spot or transformed into a billboard ad?
Multi-platform or cross-media campaigns are common among many advertisers, particularly as studies continue to illustrate the relationship between watching television and surfing the Web. In 2002, one survey found simultaneous TV/Web usage to be around 13 percent among men and 8 percent for women (all aged 18 to 34).
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Marketing VOX
Published: January 16, 2009
US women between ages 15 and 48 watch TV — and use an internet-connected computer simultaneously — an average of 17.5 minutes per day, compared with only 15.7 minutes of same-time TV and computer use for men, according to (pdf) data released by Integrated Media Measurement Inc. (IMMI), writes MarketingCharts.
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AdWeek
By Steve McClellan
Published: January 15, 2009
NEW YORK San Mateo, Calif., media research firm Integrated Media Measurement Inc. (IMMI) has appointed Bill McKenna president and CEO. He assumes CEO duties from Tom Zito, a co-founder of IMMI, who retains responsibilities as chairman of the firm.
McKenna previously served as CEO of WPP Group's Kantar Media Research North America and its KMR and Mediafax business units. In addition to his responsibilities at IMMI, McKenna retains the chairmanship at Mediafax, the Caribbean marketing and media research firm based in Puerto Rico that he founded in 1988 and which was subsequently acquired by Kantar.
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CondeNast Portfolio
By Bryan Gardiner, for Wired.com
Published: January 12, 2009
Check out the TV cabinet in most U.S. living rooms and you'll find all the signs of a thriving industry: Giant new HD flat screens, digital cable boxes, DVRs, home theater systems, next generation game consoles, Blu-Ray DVD players.
But TV is actually dying.
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Wall Street Journal
By Stephanie Kang
Published: October 14, 2008
For years, marketers measured the reach of their ads one medium at a time. For TV, it generally was Nielsen; for radio, Arbitron; newspapers and magazines report circulation figures; while the Internet shows hits and page views and other traffic data.
But there haven't been many ways to measure an ad campaign across all of these media at once.
A small media research company called Integrated Media Measurement is trying to bridge that research gap with a new technology that measures consumers' exposure to the audio in ads on television, radio, computers, mobile phones, DVDs and inside a movie theatre -- using a consumer's cellphone.
"People don't know how to measure the multimedia world we live in, so any piece of the puzzle is helpful," says Brad Bortner, principal analyst at Forrester Research.
To get a handle on the effectiveness of a given ad, IMMI's data can show, for example, when a panel member is exposed to a movie trailer on TV and whether that same consumer later goes to see the movie. Similarly, IMMI data can show if a panelist watching a promo for a TV program will later watch the show, either on TV or online. IMMI thinks it can expand that idea from films and TV shows to consumer products like shampoo or toothpaste. It is testing its technology with a national grocery store chain.
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Media Post
By David Goetzl
Published: September 18, 2008
ESPN said "Monday Night Football" on Sept. 8 saw viewership jump 10%, when people watching in bars and elsewhere were added to the traditional on-air figure. ESPN subscribes to Nielsen-IMMI's new out-of-home ratings, which produced the added viewership tally.
The Minnesota vs. Green Bay game pulled in 8.4 million viewers in the 12-to-54 demo, according to Nielsen's traditional ratings. Add in the 831,000 in the 13-to-54 demo viewing outside their homes, and the combined figure increases to 9.2 million, up 10%.
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TV Week-November 2, 2008
Turner, Nielsen, and IMMI Track Out-of-Home Baseball Viewership
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Advertising Age
By Brian Steinberg
Published: August 25, 2008
NEW YORK (AdAge.com) -- As part of a broad effort to measure viewer activity, NBC gave 41 Olympics enthusiasts a mobile-phone-based monitoring system that would record how they were exposed to the Olympic events, and for how long. Using technology provided by IMMI, a San Mateo, Calif., measurement concern, NBC was able to track a 23-year-old Miami woman, for example, and follow along Aug. 9 as she jumped between the TV, the internet and a mobile device.
New York Times-July 7, 2008
Tracking the Olympics Audience Across the NBC Media Universe
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TV Week-July 6, 2008
NBC's Huge Games Tally
Research Drive Measures Viewers Across Platforms
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Los Angeles Times-July 7, 2008
Digital technology to play major role in Olympics
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AdWeek- July 7, 2008
NBC Offers Broad Olympic Measurement
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Los Angeles Times
By Michelle Quinn
July 29, 2008
Americans may love their TV sets. But more and more, they are also flipping open their laptops to watch TV shows.
According to a new study, the computer monitor, derided as a pixelated and cramped approximation of the TV set, is gaining ground on the boob tube. More than 20% of Americans watched some prime-time TV on a computer monitor during the spring TV season, up from 6% in the fall of 2007, according to the report from Integrated Media Measurement, a research firm in San Mateo, Calif.
"We are absolutely astounded at how fast this is happening," said Tom Zito, the firm's chief executive.
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Advertising Age-July 29, 2008
Streamed TV Shows Attracting Their Own Audience
adage
Marketing executives used to complain, "Half the money I spend on advertising is wasted; I just don't know which half." The Internet made that joke an anachronism, at least in text-based media, offering advertisers a measurable return on their investments.
By JASON PONTIN - NY Times
This kind of tune-in from IMMI Panel Members who saw at least one of the movies could indicate the desire for reviewing and checking out the ones they missed.
By Tom O'Neil - LA Times
Related article: The Hollywood Reporter
There are times when a heavy diet of one medium means less of another...But that is not so, according to data from IMMI, a media research firm.
By ALEX MINDLIN - NY Times
NEW YORK (AdAge.com) -- For teens and young adults looking for entertainment, too much of a good thing is never enough. A new study put out by Integrated Media Measurement Inc. found that American moviegoers aged 13 to 24 consumed at least twice as much TV and radio as non-moviegoers in the same age range.
By William Hupp
Despite a growing cadre of viewing alternatives like the Web and repeat-heavy schedules on the broadcast networks, people are still watching television, [IMMI] finds.
Lacey Rose - Forbes
Despite increased numbers of consumers time-shifting television programming via digital video recorders (DVR), a new (IMMI) study found that previews of TV network shows from TiVo actually increased primetime viewing.
By Katy Bachman - Mediaweek
Related articles: MediaBuyerPlanner
Despite increased numbers of consumers time-shifting television programming via digital video recorders (DVR), a new (IMMI) study found that previews of TV network shows from TiVo actually increased primetime viewing.
By Wayne Friedman - Media Post
Related articles: TMCnet, marketwire, News Blaze, Home Media Magazine, Jack Myers Media Business Report
According to the (IMMI)study, significant numbers of viewers - children and adults - watched the premiere and subsequent showings in locations other than their homes.
MediaBuyerPlanner
Related articles: Marketing Charts
Now IMMI is using specially designed software on cell phones to study which ads work best.
By Erica Naone - Technology Review
Using a nationwide panel IMMI is able to determine how many people who saw the ads also saw the movie.
Advertising AgeRelated articles: MediaPost, Marketing to Moviegoers
When it came to spreading the word about the film Knocked Up, radio advertising was one of the driving forces in getting people to go see the film, according to results released today by Integrated Media Measurement Inc. (IMMI)
Related Articles: marketwire
According to IMMI data, women 45-54 will watch a cumulative 1142 hours of TV, DVD's and movies in the theater in 2007.
By Jack Loechner - Media Post
Explosion of Media Offerings Complicates Finding Whether Message Is Getting Through
By Don Clark - Wall Street Journal