IMMISM can identify a Panel Members exposure to media with greater than 99% accuracy.
TECHNOLOGY
Unobtrusive Data Collection
IMMI's passive digital monitoring requires no input from the panel member, broadcaster, or advertiser. To accomplish this, IMMI designed and patented a proprietary software platform that runs on open-architecture cell phones interfacing with a unique server system.
How It Works
The IMMISM phone randomly samples 10 seconds of room audio every 30 seconds. These samples are converted to digital signatures, which are uploaded continuously to the IMMI servers.
IMMI also tracks all local media outlets actively broadcasting in any given designated media area (DMA). To identify media, IMMI compares the uploaded audio signatures computed by the phones with audio signatures computed on the IMMI servers monitoring TV and radio broadcasts. IMMI also maintains client-provided content files, such as commercials, promos, movies, and songs. More on Sample Collection…
By matching the signatures, IMMI couples media broadcasts with the individuals who are exposed to them. The process takes just a few seconds.
The cell phone also receives a signal from an IMMI Bluetooth beacon when the panel member is at home, so the servers can interpret media exposure as “in” or “out-of-home”. More on Bluetooth Beacon...
IMMI Tracks All Audible Media
If a Panel Member hears any programming tracked in the IMMI database, we can identify the exposure with greater than 99% accuracy. Irrelevant information is excluded because the pattern-recognition software only knows what the audio patterns of predetermined broadcast or media segments look like. Any other audio, such as conversations or street sound, is simply noise that gets filtered out. What people say is never tracked.
No Special Encoding Required
IMMI can identify audio samples captured by the IMMI cell phone without any encoding by the broadcaster. That means there are no limitations on the types of media IMMI can track or where exposure can be tracked.
Capturing data from Panel Members does not depend on their hearing certain predetermined programs or on IMMI having pre-existing relationships with specific venues, like selected stores, sports arenas and other entertainment facilities.
And as long as there is an audible component, there are no limitations on the form of media that can be measured. Audio tracks from Web sites can be loaded into the system, then identified the same way as television programs and radio shows.
Data Is Carefully Protected
IMMI's processing hardware and data storage are housed in a high-security facility with 24/7 support. State-of-the-art systems protect the collected data. All data are secured against unauthorized access and are not shared with other IMMI clients. Routine remote backups ensure that data can be retrieved in any kind of disaster scenario.
Next: Sample Design
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