8:15 am immi reports every show a panelist hears.
10:33 am All home media
12:08 pm Audio in the car, immi tracks this audio too.
2:15 pm immi tracks movies, dvds, and tivo.
5:19 pm immi works for panelist at sports bars and concerts
7:30 pm immi correlates what tv ads sent panelist to movies that night.

The ad experience has changed. Measuring ad effectiveness hasn't. Until now. >

MARKET METRICS

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Studies show that more and more consumers are using the Internet to view video content but are only reporting on general consumption. While this information is useful, most major advertisers need to understand consumer action as it relates to ad buys they are considering...

Read more of IMMI's article in April's Media Magazine

 

Many Touchpoints, One Consumer

IMMI's Amanda Welsh and Matt Reid delivered a paper at the ARF conference that described multi-platform media consumption behavior; looked at how ad exposure tracks to media exposure and presented a case study ad campaign that demonstrated how multi-platform media consumption can play off the power of television to increase a campaign's impact.

Complete Results

 

RECENT FINDINGS

divider Primetime Multi-tasking Skyrockets as the Workweek Progresses

Advertisers looking to reach television audiences simultaneously on multiple platforms are starting to get their chance. They would be well advised, however, to consider how multi-tasking behavior varies by day of week.

More…

 

IN THE NEWS

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Integrated Campaigns Worth Overcoming Hurdles

The importance of running advertising campaigns both on television and on the Internet was underscored by a new survey that shows viewers spend a significant amount of time surfing the Web while watching primetime programming.

More From TVWeek…

 

Viewers Hit Web While Watching TV

The number of prime-time viewers who simultaneously go online while they watch TV more than doubles from Monday to Thursday night, leading a new study to conclude that marketers with the objective of driving Web traffic can benefit by boosting their TV ad spending later in the week.

More From Media Week…

 





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